Betfred is the UK’s largest independent high street bookmaker, with over 800 retail betting shops. The where however, slow to catch on with online betting, launching their online operation in 2004 and have been playing catch up ever since. Fortunately they have a very good online platform to work with, and a very solid financial base, with an excellent history of re-investment. We have an account with Betfred.

BETFRED OWNERSHIP:

Betfred was founded by the Done brothers in 1967, with a single shop in Salford and is named after its co-founder Fred Done. Originally know as Done Bookmakers, they latterly changed their name to  Betfred. Betfred has a turnover in excess of £1.5bn, an increase from 550m in 2003.

Fred Done lost £1m to rival bookmaker Victor Chandler after betting with him that Manchester United would finish higher than Chelsea in 2004/5 Premier League Season.

In June 2010, Betfred took the unusual step of paying out on Felipe Massa to win the 2010 German Grand Prix, following the Ferrari’s team orders incident, in which Fernando Alonso was allowed to win the race even though Felipe Massa was leading by some distance.

Betfred prides itself on being know as Betfred “The Bonus King”. The fact they came to the internet late is good for us as they offer some great bonus promotions. In an effort to try to win customers. Currently they offer a fantastic £50 100% deposit new customer sign-up free bet.

Betfred have regular bonuses for existing customers and like to try and keep up with the reputation the have gained on the high street as the bonus king. The run regular competitions, enhanced payout schemes and top cash back offers. E.G.  Cash back on all live games.  Look out also for daily bonus offerings on bets such as lucky 31’s etc.

This website is very easy to navigate, with an emphasis on getting the user to his/her bet as quickly as possible. The site speed is good, although it has been noted in the past that it is slower around major sports events..  The casino and poker are very well designed and eye catching and have proved a real hit with customers. Betfred, also offer a Spanish version of the site.

The site has a very usable live-betting/ in-running section.

Betfred have an excellent record of Customer Service, which is not affected by the fact the company is based in Gibraltar.

The site is extremely clean and easy to use. Betfred has had a number of facelifts since they first went online in 2004, which emphasises their attention to detail and drive to keep improving the usability of the site. Images of Fred Done, the founder and CEO of Betfred, are prominent on the site giving it a reassuring feel.  

Betfred has a good range of markets and betting opportunities covered. Being founded as an off-line chain of bookmakers, Betfred built their reputation of offering added value through football coupons and multiples on horse racing. In line with this these types of bets feature prominently on their site. There is always some sort of bonus available on a multiple, betfred are the self professed “bonus kings” after all.

After joining the party late, betfred online offering is starting to establish itself as one of the best on the net. They are very safe to bet with, one of the 4 largest bookmakers in the UK offer good odds and importantly offer a great sign-up bonus of £50 and many more once your account is open. BetFred really do live up to their catchphrase as the bonus King.