Established in 1999 betfair pioneered the Internet Betting Exchange and are the world largest Betting Exchange. They are also the largest UK online betting company with over 3 million customers and a turnover in excess of £50m per week.

Betfair was founded by Edward Wray and Andrew Black, who have presided over is massive growth over the last 11 years. In October, they took a punt and floated the Company on the Stock Market, netting them both a fortune and valuing the company at some £1.4bn

Betfair differ from almost all their competition, simply by the service they offer. Betfair are a betting exchange, rather than a bookmaker i.e. offering its users the chance to make their own prices and their own liabilities, and allow a punter to trade online much like a traditional bookie. Our guide on Betting Exchanges, fully explains the concept here.

Receive a £25 (or equivalent) no lose betfair bonus, if you sign up as a new customer today. View Betfair’s Cash Back promotional page for the latest T&C’s and a quick demonstration on using the exchange.

Betfair will also offer a number of bonuses for existing customers. These come in three forms, loyalty bonuses. The will give you a free bet if you have been using your account regularly. Secondly, a inactivity bonus, if you have not used your account for a while they will send you a free bet offer to try to stimulate you to use your account again. Finally, they offer special feature bonuses. When a new feature is launched on betfair, they will uses free bets to promote it. For example, I have just been sent a £100 no lose free bet offer as they are promoting the fact that Paul Nichols has just joined their customer advice team alongside Andy Gray.

 

Betfair’s site performance if phenomenal. We at iFB have been using it constantly for a few years now and have never found a problem with its usability.

It is easy to imagine how this site could appear daunting for somebody new to a betting exchange and the functionality they offer, however, with the guides an simple site they offer anyone new to a betting exchange could be placing acting like an independent bookmaker within a few minutes.

 

BETFAIR LIVE BETTING: Betfair nearly every market betfair offer is available for live betting, the odds you can receive very much tend on the liquidity of the market. i.e. how many people are betting live. i.e. a live premiership match you will have no problem, but an obscure lower division Norwegian league team maybe more troublesome. With an average turnover of £50m per week, there normally are no liquidity issues!

BETFAIR CUSTOMER SERVICE: One bonus with betfair is that they have a fantastic customer service section. With both live online help and importantly extensive tutorials to help any novice punter master how to make the best use of the site. The also have an extremely popular and easy to use forum, pack full of interesting discussions and helpful tips from other users.

The array of bets offered on Betfair are quite staggering, there a quite literally 1000’s of different markets to choose from and either back or lay. As betfair are an exchange they make their money from commission levied on the winner of each matched bet. This stands them in a fantastic position as unlike traditional fixed odds bookmakers they don’t rely on their winnings for profits. Therefore their odds can be up to 20% better than traditional. Which is another on of the real bonuses of using betfair.

Betfair also have a great range of non-sporting gambling on offer. They Have over 150 Casino games to either play instantly or download. They have a downloadable Poker Room, where you can play in Tournaments or just play against other users for fun. On top of this Betfair also have an Arcade, where you can play a range of games, from Monopoly, Who wants to be a millionaire to Call of Duty 4.

Any online betting organisation that can turnover in excess of £50 million per week, are definitely doing something right. I can safely vouch that they are. Their easy to use, highly liquid exchange is in our opinion the finest betting tool on the internet at present.