You can’t influence the chances of your team winning, unless you are “match fixing”, but you can improve the odds you take.

Impossible. No.

Use multiple bookmakers.

All you have to do is go to an odds comparison site such as betbrain or oddschecker and you will see a significant spread in prices being offered by different bookmakers. For example, a month away is the first day of the 2010/2011 Premier League season the spread of odds for Man City to beat Tottenham are 2.75 with Totesport to 3.25 with bet-at-home. That doesn’t mean always bet with bet-at-home and never Totesport. In fact, bet-at-home have the worst odds for a Spurs win 2.15 compared with canbets 2.40.

The differences happen because bookies rate teams differently and as their customers place bets the odds change as bookmakers try to balance bets on both sides of the fixtures. For these reasons the odds on the above example will change dramatically between now and kick off in a month’s time.

Statistical Facts:

If you were to be regularly using 5 bookmakers compared to 1-2 regular bookmakers, your returns would improve by 10-12% in the long term.

If you were to use the best odds from 10 bookmakers your returns would improve by 15-20%.

By choosing the best odds for each bet, you will massively increase your returns.

What to do

If you have followed my matched betting technique you will have a number of bookmaker accounts already. You will also have a nice betting balance. Choose your favourite 10 bookmakers and place equal amounts in each.

If you haven’t use our matched betting technique, I suggest you do. Otherwise simply open 10 accounts fund them and you will get a few free bet bonuses to boot. To see a list of the best bookmakers and free bets click here.