You can make a risk free £2,000 by matched betting and using bookmakers free bets yet bookmakers encourage the practise. They advertise their free bet offers on self proclaimed matched betting websites like mine ifreebet.co.uk and work with us to produce our bet calculator software. This may seem odd but matched betting is profitable for bookmakers and you may be interested to hear why. The sustainable industry average marketing and advertising spend for each new online customer sign-up is £300. These budgets are spent in a number of different ways including traditional advertising/brand awareness such as TV, magazines, online, sports arenas, affiliate marketing and promotions such as free bet offers etc…
Bookmakers like matched betting because it encourages a large amount of people to place bets and learn how to use online bookmakers who perhaps would otherwise not know how to or be tempted to. Bookmakers know some people won’t ever place another bet after their risk free matched bet, 1/3 of all accounts with bookmakers are estimated to lie dormant after free bets have been utilized, however this is outnumbered by the number of people who will be subsequently tempted to have a flutter on events like the grand national or the FA cup final, because they have an online account and they know how easy it is to place a bet. Since matched betting first came to prominence online 5 years ago bookmakers have researched and analysed the sign-ups they receive from matched betting websites and they have proved to be very profitable. Hence why bookmakers endorse matched betting with free bet offers and see it as a very useful marketing tool.
The way bookmakers view matched bettors is very similar to the way that the bookmaking industry works in general. If all gamblers were professionals; researched their odds diligently, became experts in one or two sectors, managed their money in relation to their bankroll and conquered greed and fear bookmakers would not be in business. Fortunately for bookmakers, every gambler is not a professional and doesn’t take the time, have the patience, confidence and self control to heed these simple rules. The same can be said of the matched bettor, they are not all professional and self controlled, the first rule of profitable marched betting.
Will you be a drain on their resources or will they be a drain on yours? It’s your decision.










