Archive for July, 2010

Over one third of betting accounts are opened solely to claim free bets.

Tuesday, July 27th, 2010

Patrick Hourihan, Yahoo’s head of research for the UK, is quoted in the Racing Post saying that more than 1/3 of all online betting accounts are opened solely to claim a free bet.  

The study, Yahoo suggested, show that free bets achieve high awareness for bookmakers. It also confirmed that 76% of gamblers prefer to bet with a brand that they trust.

Research by Mintel, the global consumer research company, back this up saying that brands with a strong high street presence such as William Hill and Ladbrokes are more trusted. Putting them in the top three online trusted brands.

We saw further press coverage about free bets in this weekend’s guardian (25.07.10). An article in the alternative investments section by Jason Shearer entitled “Free Bets mean you can clean up, as bookie meet their match”. Gives an unbiased independent review of how simple it is, with just  a couple of hours work a week, to make a few hundred pounds completely risk free. Sites such as http://www.ifreebet.co.uk show their users all the latest free bets, offers, bonuses and also offer a fantastic matched betting calculator, sometimes known as an oddsmatcher, and a matched betting video guide. Making it very easy to take advantage of many of these risk free offers.

Free bets have historically been an excellent tool to reach new customers. Used properly, they can be simple way to make some extra money.

Multiple bookmakers improve your odds.

Tuesday, July 13th, 2010

You can’t influence the chances of your team winning, unless you are “match fixing”, but you can improve the odds you take.

Impossible. No.

Use multiple bookmakers.

All you have to do is go to an odds comparison site such as betbrain or oddschecker and you will see a significant spread in prices being offered by different bookmakers. For example, a month away is the first day of the 2010/2011 Premier League season the spread of odds for Man City to beat Tottenham are 2.75 with Totesport to 3.25 with bet-at-home. That doesn’t mean always bet with bet-at-home and never Totesport. In fact, bet-at-home have the worst odds for a Spurs win 2.15 compared with canbets 2.40.

The differences happen because bookies rate teams differently and as their customers place bets the odds change as bookmakers try to balance bets on both sides of the fixtures. For these reasons the odds on the above example will change dramatically between now and kick off in a month’s time.

Statistical Facts:

If you were to be regularly using 5 bookmakers compared to 1-2 regular bookmakers, your returns would improve by 10-12% in the long term.

If you were to use the best odds from 10 bookmakers your returns would improve by 15-20%.

By choosing the best odds for each bet, you will massively increase your returns.

What to do

If you have followed my matched betting technique you will have a number of bookmaker accounts already. You will also have a nice betting balance. Choose your favourite 10 bookmakers and place equal amounts in each.

If you haven’t use our matched betting technique, I suggest you do. Otherwise simply open 10 accounts fund them and you will get a few free bet bonuses to boot. To see a list of the best bookmakers and free bets click here.

Controlling your emotions.

Wednesday, July 7th, 2010

There are two things that any long term sports better can guarantee:

a)      He will have losing streaks

b)      He will have winning streaks

There are two defining factors that distinguish between a good sports bettor and a bad one, which is how these streaks are viewed and acted upon.

Think, for a moment, when you were last on a winning streak, every position was going your way, the money was rolling in, you were thinking about quitting your job and becoming a “professional full-time gambler”.

This is when things can turn ugly, especially if you believe you have a talent for picking winners, you become arrogant and start thinking that gambling is your calling in life.

As the arrogance kicks in, your bet stakes start getting bigger, you take short-cuts with your research, because your “gut-instincts” are so good, statistics don’t matter.

I’m sure you know what is likely to follow, after every up comes the down and a losing streak kicks in, every bet goes against you, last minute goals, goalkeeping howlers, you feel cursed that everything is conspiring against you. You either lose your nerve to place a bet, or even worse you go blindly chasing your loses, trying to pull it all back with on huge, long-shot, winner.

Stop trying to be the hare and follow the tortoise!

The way to success in sports betting, like most things in business and life is slow and steady, patience is a virtue. The most common problem in sports betting is that a string of 4 or 5 consecutive results whether positive or negative tends to change a bettors strategy. When looking at long-term statistics short terms streaks, whether winners or losers are quite normal.

Taking all of this into account, in the middle of your next streak, take a step away from the table and remember a few things:

Losing Streak

  • You don’t have a curse hanging over you.
  • Be patient; things WILL turn around
  • You’ve probably had some bad luck, good and bad luck always even themselves out EVENTUALLY.
  • Be positive

Winning Streak

  • You are NOT a genius
  • Do your research, don’t cut corners
  • You’ve probably had some luck, luck does not stay on your side forever.
  • Be humble.

 

All this “control your emotions jargon” probably sounds familiar if you have read any books on sports betting, stock market trading or the like. There are hundreds of pursuits you can apply it too.

If you have ever dabbled in the stock market. Chances are you probably know what it feels like when your stock starts heading the wrong way. All you can think about is how on earth am I going to get out of this mess. Not exactly the best state of mind to, remain calm, patient and in a position to spot the next great opportunity.

 Don’t forget things can go the other way. There are plenty of people who have throw a few luck darts at the FTSE wheel of fortune, seem their wealth swell, swanked around in their Range Rover or Bentley telling everyone that they are the next Warren Buffet, only for their luck to turn and be blown out of the water.

Being completely emotionless is nigh on impossible to achieve. Next time you lose a bet, due to a last minute goal, you are going to feel the sting, if you don’t you may as well not be human. However, what is important is that you start to understand how your emotions affect your actions, the sooner you begin to understand this the better your returns will become in betting and many other pursuits.